VP of Data & Analytics
Cody Bakken
I build the data & AI systems most executives only sponsor.
Twenty years turning data into decisions — and still shipping the code. I write about building and leading data & analytics, from BI and machine learning to the frontier: agentic analytics and LLM evaluation.
What I write about
01 Data & analytics leadership
Building the function from zero — teams, operating models, and earning a seat in exec decisions.
02 Analytics & data platforms
BI, self-service, and the warehouse underneath: modeling, cost, and making data trustworthy.
03 Machine learning & measurement
Predictive analytics, experimentation, and proving impact with evidence that holds up.
04 AI & agentic analytics
LLM evaluation, agents that do real analytical work, and knowing when the answer is wrong.
Recent writing
All writing →-
From 0.51 to 0.96: Engineering a RAG Pipeline That Actually Tags Content Correctly
The real work in LLM tagging isn't the model. It's building something to measure against, and putting the model's decision on rails so its judgment is both reliable and verifiable.
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Proving It Holds Up: Turning Product Usage Into Statistically Defensible Impact Evidence
What it takes to move from dashboard correlations to evidence that survives third-party scrutiny — and why predictive analytics without measurement rigor won't win renewals.
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Replacing Scattered Dashboards With One Analytics Cockpit
How consolidating fragmented BI into a self-hosted app on a refactored warehouse schema cut cost, built trust, and became the platform multiple business units actually adopted — a warehouse refactor nobody sees but everyone uses.